Rx for Pharma

February 18, 2017

Things to consider when marketing new products

by Manny Santos Marketing new products with dominant players in the same category is difficult business that requires ample and smart marketing efforts. Setting your product apart from the others is critical to success. This April, Leolyte electrolye solution will be available in New York’s Capital Region at Price Chopper and Market 32 supermarkets. You may know of a few products that are used to treat a child that is dehydrated. Products such as Pedialyte and Enfalyte have been around for years, work well and are supported with strong marketing efforts. Leolyte is a good example of a standout product with positioning to compete with well established products. For example, Leolyte has higher levels of zinc. According to the World Health Organization, routine use of zinc supplementation at a dosage of 20 milligrams per day for children older than six months or 10 mg per day in those younger than six months can decrease the duration of diarrhea (1,2). In addition, Leolyte comes in four, 8 Oz lightweight bottles that are feedin

Posted in Products
November 5, 2016

Nice cough drops tv If you were born before 1992, you may remember a TV commercial with talking penguins. This classic TV ad promoted the soothing effects of Nice Cough Drops for cough and minor sore throat. Nice Cough Drops has not been sold in the U.S. for more than 10 years, but they are now available at Price Chopper and Market 32 Pharmacies. Nice cough drops are sugar-free and diabetic safe. Check the diabetic section at participating locations.

Go Gonzalez Health is proud to be a part of bringing this favorite, classic product back in to stores in the U.S. For information about carrying this product at your retail outlet,

Posted in Products
September 1, 2016
Transdermal Pain Gel

Go Gonzalez Contact: Taina Dube For Immediate Release Phone: 203-505-2067 Email: tdube@gogonzalez.com Go Gonzalez Partners with Pharmaceutic Labs Partnership creates expansion of growing Disabled Veteran and Minority Owned and Operated Local Marketing Firm (Schenectady, NY) – Go Gonzalez, a strategic marketing firm based in Schenectady, NY, is further expanding their health division with plans to add four more employees within the next six months. Recently, Go Gonzalez has partnered with Pharmaceutic Labs in Colonie, NY in support of go-to-market strategies for a new and innovative pharmaceutical product. MyGel for Relief; an affordable, non-opiate, prescription strength pain therapy for the treatment of moderate to chronic and acute pain. When asked, “Why did Go Gonzalez expand in to the sale of prescription drugs”? Manny Santos, VP of Operations replied, “First of all, this is a ground floor opportunity with an innovative company during a time when office dispensing is growing. Medical facilities are starting to dispense certain

Posted in Press Release